Iveco launches projects to promote the benefits of natural gas in transport

Iveco has launched the Iveco Ambassador programme to give a voice to customers, enthusiasts and partners who share the brand’s values on different themes, and recognize their actions in these areas.

July 27, 2021. Iveco has launched the Iveco Ambassador programme to give a voice to customers, enthusiasts and partners who share the brand’s values on different themes, and recognize their actions in these areas. As a pioneer and European market leader in natural gas technology, Iveco has started the programme with the sustainability theme, aiming to raise the profile of natural gas and highlight the brand’s commitment to the environment.

The first Iveco Ambassadors have been selected for being transporters who share the brand’s belief in natural gas and contribute to protecting the environment by running LNG and bio-LNG vehicles in their fleet. Through this project, Iveco aims to give them a voice, as they tell the story of their experience with natural gas and the benefits for their operation. The project is up and running in the markets where natural gas is most widely available, such as Italy, France and the UK.

In parallel, Iveco has launched the Plant the Future project as part of its commitment to carbon reduction. It has partnered with reforestation organizations to plant an Iveco international forest, made up of tree planting projects in different countries. In Germany, Iveco will plant a tree for every new S-Way natural gas and used Stralis NP sold via the PLANT-MY-TREE® reforestation project created to off-set carbon emissions. It aims to plant at least 1,000 trees to compensate for over 1,237 tonnes of CO2 over the next 99 years.

In Italy, Iveco has partnered with e-commerce platform Treedom, which will plant 300 trees – 30 in Italy and the rest in other parts of the world. A number of these trees will be dedicated to the country’s Iveco Ambassadors, who will receive a code that will enable them to choose their tree and where to plant it. In Poland the brand has partnered with Ecobal, an organisation dedicated to forest protection, which will plant 5,000 tree seedlings on a 5-ha site to increase the biodiversity of the area and support compensation of the CO2 emission.

Recibir actualizaciones

Ingresa tu correo para suscribirte a nuestro newsletter